Over the course of the preliminary study
According to the marketing approach (Kotler plus Armstrong 2004), it can be important for that planning associated with the services to become provided by the marina (as well as by any organization) – to start off with comprehension of this needs and desires associated with the target market. In that way, it will end up being possible to supply the needs of the target industry in a good manner that will meet the idea.
Throughout the course of this preliminary review (Raviv, 2001), which reviewed customer satisfaction with the services in the marinas in Israel, keepers of sailing vessels ended up questioned about the mixture of services provided from the marina. Using a aspect analysis, we observed six to eight factors that clarify 69 percent of the dissimilarities of all things of which comprised this customer survey (see Appendix Some sort of for often the detailed results of often the factor analysis). The variables were:
Safety and seriousness, value of parking, benefit of associate club, the environmental protection plus hygiene, crowding, ease of admittance, and even use of information.
The primary factor, safety and professionalism and reliability, was made up of of the particular right after products in typi call y the questionnaire: Professionalism of flotta employees, know-how of flotta employees, good manners shown simply by employees